Climate Visuals has come a long way in catalysing a new visual language for climate change. We’re already moving ahead with three major new projects and partnerships for 2021, alongside the launch of a new and improved image library website. We’re now seeking new funding and offering partnership opportunities to take our activities even further.
All too often, the climate change imagery the world sees is ineffective at driving change – it may be aesthetically pleasing and illustrative but not salient or emotionally impactful.
Our Climate Visuals evidence base and experience proves that imagery needs to embody people-centred narratives and positive solutions, and must resonate with the identity and values of the viewer – not just environmentalists. Only then can we truly drive engagement and promote positive action against climate change.
We are incredibly grateful to the KR Foundation, which in 2019 and 2020 supported Climate Visuals, a programme of Climate Outreach, to grow our reach and catalyse a new visual language for climate change.
In this period, our series of interventions, grants, awards, advice and accessible evidence reached over 500 million people and produced over 400 pieces of unique media coverage via collaborative partnerships with Getty Images, The Guardian, Covering Climate Now and World Press Photo. Our activities and numerous consultations are based on evolving research, unique industry perspective and a popular image library accessed by over 11,000 individuals monthly.