Toby Smith

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Nike  have partnered with R/GA to help promote a campaign called “GETOUTHERE” with a very special nocturnal Nike Run Club Event on October 25th.  At 1am, exactly as the clocks went back for winter, over 100 runners ran a 10km loop around the Thames armed with LED Xylobands.

This shot from the roof of the Tate Modern took plenty of planning, a technical test and location recce the week before. We had a single chance to capture the runners on the evening as they passed through the frame. The final image, assembled from 50 shots by The Forge, is a composite from 2 cameras  running different exposure patterns and a third that was cropped tight to the bridge for extra detail in the LEDS.